Going Green
For years, we at SMC have struggled to minimize our environmental impact from printing our catalog. Using a large web printer has limited our options until now. This year I’m glad to say that we made a huge leap for the planet. We have switched to using a paper with 20% recycled content (10% post-consumer), which allowed us to save 8,000 pounds of virgin paper. In addition, the new printer we with whom we are working is one of the greenest printers in the industry (recently awarded certification from the Forest Stewardship Council). We are also using soy-based ink with minimal petroleum minerals. Lastly, I think this is our best-looking catalog to date, so going green has had no impact on quality. You don’t have to sacrifice aesthetics to save the environment.
Brian Spielmann